Many years ago, I remember the first time I saw a BlackBerry from one of my “tech” friends who was a real estate broker.  I remember thinking, “Why in the world would anyone who sells real estate need to receive emails in real time?”.  Now that I live in the ever changing world of 2009, I find myself asking, “Are there any salespeople left who don’t receive their emails right away?”.

It think this has already become a rule, in case you did not know.  Customers in 2009 have an expectation that you receive your emails right away & have the ability to respond.  Yet another change added to a rapidly changing sales environment we once again find ourselves in.

If you are not receiving your emails in real time, you are behind the curve.  The days of the road warrior who only checks his emails in the morning and evening is coming to an end.  This is also one of those sales technology items that can cost you if you don’t get up to speed.  If you provide your own phone, make this change.  If your company provides one for you, you need to sell your company on embracing the present. sales environment.