Craig Elias

Craig Elias is the creator of Trigger Event Selling™, contributing author of the #1 selling book on both Amazon and The Wall Street Journal – Masters of Sales – author of the upcoming book SHiFT! How To Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS, and the Chief Catalyst of SHiFT Selling, Inc.
Craig believes there is a silver bullet in sales: Timing – getting to the right person at EXACTLY the right time. When you have the right timing the sale almost happens by itself. There are few challenges getting to the customer, understanding their dissatisfaction, presenting a solution, or closing the sale.
Every day decision makers experience Trigger Events that create timing. When you harness these Trigger Events to get in front of decision makers before your competition you sell more, sell sooner, and sell at a higher prices.
Craig created Trigger Event Selling™ so others can:
- Identify the Trigger Events for what they sell
- Find out who has these Trigger Events happen
- Close more sales when Trigger Events do happen
Craig’s knowledge of ‘Trigger Events’ has resulted in:
- Being a top sales performer at EVERY company he has worked for – including WorldCom where he was named the #1 salesperson within six months of joining the company
- Coverage on NBC news, in The New York Times, The National Post, The Wall Street Journal, The Nikkei Marketing Journal, Sales and Marketing magazine, Business 2.0
- Winning a $1,000,000 prize in a global, Billion Dollar Idea Pitch Competition
- Having his last company chosen by Dow Jones as one of the 50 most promising companies in North America.
Stay informed of the latest ideas, resources, and success stories about harnessing Trigger Events by
- Joining the Trigger Event Selling group on LinkedIn
- Subscribing to the Trigger Event Blog
Craig’s PHILOSOPHY is “Integrity Above ALL Else”
Craig’s MOTTO is “No Regrets”
Contact Craig by phone (toll free: 866.744.7904 | direct +1.403.874.2998), Skype (Craig.Elias), or web (www.ShiftSelling.com/contact) when you want a no charge introduction to strategies that repeatedly get you in front of the right person at EXACTLY the right time.


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