Craig Elias is the creator of Trigger Event Selling™, $1,000,000 prize winner in Tim Draper's original Billion Dollar Idea Pitch Competition, and a Dadpreneur. My my knowledge of ‘Trigger Events' has resulted in: • Winning a $1,000,000 prize in Tim Draper’s Billion Dollar Idea Pitch Contest • Being a top sales performer at every company that has hired me - including WorldCom where I was named the #1 salesperson within six months of joining the company • Having my last company named as one of Dow Jones' 50 most promising companies in North America • Coverage on NBC news, in The New York Times, Business 2.0, Sales & Marketing Management magazine, and The Wall Street Journal I am also a contributing author to the #1 Selling Book on both Amazon and The Wall Street Journal "Masters of Sales”, and author of the upcoming book SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS.

I have the fortune of being on advisory teams for a number of technology firms in the San Francisco and Boston areas and I have a very distinct memory of when I learned the power of different perspectives.
One of the companies I’m an advisor for is VendorRate.com – They take the risk out of buying [...]

Have you ever had a sale that closed really quick?
One that resulted in a core, loyal, customer that will gladly act as a reference and give you referrals.
How did you make that happen? I will argue that you had two things working for you timing and a relationship.
When you have the right timing the sale [...]