Karl Goldfield is passionate about developing teams for emerging companies. For the past fifteen years, he has shown the ability to deliver beyond expectations through continual innovation. By establishing a plan then testing the boundaries of that plan, Karl provides methodologies that help to address particular challenges. He delivers strategies that allow startups to mold sales teams from the clay of their own attributes.

How long is your pitch? If it is more than a sentence it is too long. If it does not have a compelling slice that gets someone to say, “Tell me more,” it is not hot enough. If you do not have another sentence or two that tells them more, you are not ready. If [...]

Do you find yourself giving 40% discounts in the second week of March, in July? if the answer is yes, then it is time to succumb to the current economic state and surrender. If not, what are you doing to keep sales alive?
If it is too late and you are forced to drop price to [...]

#sales When we seek a seller of the new, a prerequisite must be passion. This individual should seem eager to get out of bed in the morning; even if they were in prison. The sales evangelist is self motivated. The statement alone is redundant. What need be done is not to inspire, but to make [...]

When this topic popped up on the radar I was in the middle of free writing for the book. So I decided to share a bit of those efforts and give you a sneak peak into “The Sales Evangelist”. This excerpt relates to maintaining the ability to lead by setting the right example:

Commitment and [...]

Man I get a chuckle when I listen to the average sales person. No offense to those that are beyond this place in their career but I cannot get past this one annoying mindset. Sales people in general want to pigeon hole the entire landscape of leads into possible customers and exude frustration when the [...]

In the world of the bootstrapper there are little resources. No millions in marketing, strong SEM campaigns. The whitepapers and case studies are few are long to get developed. The number one marketing tool is word of mouth. Through networking and phone calls we use our voice to promote our offerings. This is our marketing [...]

This post will be brief as on Sales Training for Startups I am posting extensively this month on the Sales 2.0 conference and all of the amazing technology helping the Sales world on a real time Web connected planet. Be sure to read all of the live blogging from the event and the upcoming reviews [...]

We all have similar things to say about this topic thus far, and with the way things are going these days, sales people should listen. I have yet to go on a rant over here at the SBU. For those of you who know my personal blog, you know I have my moments of utter [...]

Sometimes people start talking to me about different visual concepts for the sales pipeline. Obviously the recurring theme is the funnel. A wide mouth with lead after lead at the top, slowly sloping inward through prospects to opportunities and finally to the small trickles of sales. On the newer, more Landslidian (man I love making [...]

While many talk about buying requiring emotion, our subject today is passion. See, a Sales Evangelist cannot effectively share the greatness of the new if they have lost their desire to promote the product. As long as they believe, the fire is their to fuel the hard road ahead. Without this passion, this desire, this [...]