I’ve often spoke of the importance of making sure your proposition includes how the customer stands to benefit from decreased costs, increased productivity, and recovering lost revenue or profits. While many retail customers may still buy based on these factors just like B2B customers, there is an overwhelming “X” factor that is more present [...]

It’s easy to snigger at people who try to buy their way to happiness with a bit of “retail therapy”. In fact we know from the research of psychologists Leaf Van Boven and Thomas Gilovich that experiences make people far more happy than buying things – so their efforts are rather misplaced.
But perhaps we shouldn’t [...]

Image by One From RM via Flickr

People LOVE to buy… There is no question this is true. A little research on Retail Therapy supports the idea that when people feel bad they want to go out an buy things. The real question is why dont retail sales people help people buy? This is going to [...]

In some ways ‘buying’ is one of the oldest behaviours we as a species possess. In the guttural instinctual under layers of Homo sapiens psyche it can be argued that we are still driven by a need to possess things in order to live. Every life form on the planet has this basic need – [...]

It’s just what the doctor ordered.

I have first hand experience with this old issue with a new label, my daughter cannot walk by a shoe store without spending her last dime on yet another pair of shoes that will be heaped in the closet after being warn once.
Given the state of the economy and the role the consumer plays in [...]

Retail therapy can be defined as shopping for fun. And there we have it, the evidence, in one short definition for the reason why men do not suffer from the emotional disorder associated with retail therapy… men don’t find shopping fun! So, retail therapy is probably wholly and exclusively practiced by women… and that’s probably [...]