The Death of the Dark Side of Sales
Sales is changing. The web is rushing in new ways of buying and therefore new ways of selling. The art of selling is not on its way out but, some of the darker elements of sales are.
The Internet – it will never take off!
Those were the immortal words of my wife a few years ago… thinking about it, it was probably around 2004 that she decided I was wasting my time putting any effort into the web. She is (or was) a total technophobe and saw no point in a service that was obviously not going to be [...]
Ground Zero For a Salesperson Who Wants to Grow Sales Using the Internet
If you are a salesperson, perhaps you have never thought about using the Internet to grow your sales. After all, your company already has a website – right?
Look, I’m not here trying to convince you to go out and build a website to compete with your company’s presence on the Internet. What you should do [...]
Selling more with the internet and social networking
Having read the submissions from my peers I have to say this was a very fun topic to discuss… Being the only member of the Sales Bloggers Union that owns a Social Network for Sales Managers I would feel bad if I did not write my post about using social media and social networking [...]
How to Sell Professional Services Using the Internet: The Targeting Challenge
As I wote on my own blog in Social Media and Professional Services Business Development, the Internet has been a real “playing field leveller” when it comes to marketing for professional service firms.
Traditionally, the large professional service firms have established their reputations and brands using article writing, seminars and speeches. These methods provide advanced clues for [...]
Why Invest In a Web Presence if You Don’t Sell Online?
My background is in web design, so I have quite a lot of experience in talking to many businesses about their online marketing potential and their ability to sell their products and services online. It never fails to surprise me that there are still companies of varied sizes, that still don’t see the necessity in [...]
B2C Selling and the Internet
Whereas the internet has become a significant sales tool for B2B sales people, the internet has gone largely untapped as a resource for business-to-consumer sales professionals.
Internet and B2B Sales
There is no arguing that the internet has changed sales in a number of ways, but I do believe that a lot of that has been on the delivery side more then on the fundamentals of successful selling. Looked at differently, if you sell a commodity, be it car insurance, wireless services or fasteners, [...]
Using New Media to Sell More Traditional Media
The internet and its accompanying new media have been the bane of traditional media sellers for the last several years. Newspapers, television, radio and billboards have all suffered as the largest advertisers in the world developed an internet advertising strategy. The resulting seismic shift in the way advertising dollars are spent has caused [...]
Using the internet as a Sales Evangelist
With the topic of sales and the internet, we are diving into a realm I discuss extensively on my blog. Really, there are three areas where sales people can leverage the internet and gain a competitive advantage.
1. Research
The internet has made it possible to learn about a company, their services, and the people that [...]
