Sales 2.0 Technology – Real Opportunity or Sales SOS
Todays post is a guest post by Darren Cunningham. Darren is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
Sales organizations today are faced with the challenge [...]
Getting Emails in Real Time is Becoming a Customer Expectation for all Salespeople
Many years ago, I remember the first time I saw a BlackBerry from one of my “tech” friends who was a real estate broker. I remember thinking, “Why in the world would anyone who sells real estate need to receive emails in real time?”. Now that I live in the ever changing world of 2009, [...]
Effectively Using Sales Technology Requires A Desire To Explore
I have often wondered that for a species that is renowned for evolving and adapting technology over millenia to suit its own needs, why then is there so much resistance to change when it actually happens? In the early 19th century at the height of the industrial revolution there were some who saw the impact [...]
How to Screw Up Sales Technology Implementation
Over my years as a consultant I’ve seen huge increases in the use of technology to support sales. From the initial wave of Sales Force Automation (SFA) systems – to the channel integration offered by Customer Relationship Management (CRM) systems, to advanced analytics and the introduction of web technology and mobile to sales systems.
These technologies [...]
Sales tools can smooth the road but you still have to drive
This post will be brief as on Sales Training for Startups I am posting extensively this month on the Sales 2.0 conference and all of the amazing technology helping the Sales world on a real time Web connected planet. Be sure to read all of the live blogging from the event and the upcoming reviews [...]
Modern Media Selling Requires Modern Technology
When I first started in radio advertising sales my training consisted of watching a series of video tapes produced by a guy named Norm Goldsmith. My fellow sellers enjoyed making fun of the Norm Goldsmith tapes because his entire presentation consisted of him sitting on his desk in front of a bizarre, psychedelic painting and monologuing. [...]
Are we too Technically Correct?
Other than the cool factor of some technology, the key benefit technology brings, or should bring, is increased productivity. Technology however does not replace basic skills and best practices; but many intentionally or unintentionally confuse the two. There are many examples where technology has failed to improve productivity, and in fact has been a barrier, [...]
