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When companies first hire sales staff abroad they do it because they want to make sales and open a new international market.  An obvious question is how to set up the right incentive plan to get their sales people to make more sales.
There is a temptation to propose a low salary with a juicy commission [...]

Cindy King is a cross-cultural marketing and international sales strategy consultant based out of her home in a little village on the other side of the forest of Fontainebleau, which is about 40km south of Paris, France.
International Sales Marketing
Cindy has over 25 years in the field experience as an executive in sales and marketing for [...]