International Salespeople Always Stay Connected

When I first heard my North American sales friends speak of how your March sales were determined by what you did in December, my first thought was how lucky some people have it if they only have to think of sales 3 months in advance.  And I realized that as an international sales person used to opening new foreign markets I was comparing apples to oranges.

But to be honest, North American sales and marketing professionals often amaze me by the level of sophistication of the methods they use. And this sophistication reminds me of the 5 levels of market awareness and sophistication I read in Eugene Schwartz’s Breakthrough Advertising.

Now, I realize the comparison is not a good fit once again, but I see quite a few sales people who get so caught up in their advanced practices that they forget the very basic ones on which they were founded. And thinking back to Eugene Schwartz, I keep wondering if the sophistication will get to a point where falling back to basics once again will be the fastest way to make sales.

This is why I want to share with you one particular international sales basic. [...]

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