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I know you are going to think I am weird when I say this, but your presentation is NOT about your product! It’s about your client, silly!
The trick to giving a rock solid presentation is not to memorize every feature and benefit of your product and puke them up on your [...]

Now, I’m no Anthony Hopkins, but training in acting and theater has definitely enhanced my sales career. With one foot in the world of theater and the other in the realm of business, here are a dozen suggestions to help you perform effective sales presentations.